Answer to: how to become reach

how to become reachable, 344 opt-in, 344 opt-out, 344 segmenting your list, 345 striking a balance, 345 tracking your email campaigns, 345 when to use, 344 what to include, 345 when to send, 344 email signature, 346 email subject line, 346–47 emotional connection, 77–78 emotional decision making, 32, 44–45 emotional triggers, 44 emotions optimism, 78 optimistic bias, 77–78 empathy, 90, 91, 92 employees camaraderie, 295 communicating with, 295–96 communicating well with, 296 motivating, 296 training, 296 employment ads, 441–42 energy, 27 engagement, 208–9 creating content for, 209 discovering your engagement profile, 209 engagement metrics, 209 engagement statement, 210 engagement tool, 210 engagement toolkit, 210 engagement toolkit metrics, 211 engagement toolkit profile, 210 engagement toolkit statements, 210 engagement toolkit tactics, 211 engagement toolkit, 209–11 equity, 145 event planning, 360 events attending, 115 business, 110 creating, 110 local, 110 online, 110 planning, 110–11 photos from, 115 personal, 110 planning, 109–10 hosting, 109 exercise, 18–19 experience economy, 130 experiences creating, 15 customer, 14 delivering, 14 measuring, 14 prioritizing, 326 protecting, 14 value of, 15 experiential currency, 16 experiential marketing, 15 expertise, 106 expressing emotions, 43 feelings, 43 extroverts, 91, 92 eye contact, 47 F Facebook, 73, 130, 224, 353 pages, 353 timeline, 353 fan base, 353 customizing, 354 cost of, 354 identifying, 354 location of, 354 marketing to, 354 number of, 353 targeting, 354 fans, 353 contacting, 354 naming, 354 Facebook ads, 353 group, 353 headline, 354 image, 354 landing page, 354 link, 354 promoting, 354 Facebook Insights, 354 fans engaging, 354 getting more, 354 listening to, 354 fans, 353 customizing your page, 354 marketing to, 354 number of, 353 targeting, 354 fantasies, 30 fast-food chain, 57 fast food, 50 fast thinking, 42 favorites, 150 fear blaming, 36 capitalizing on, 35 facing, 36 fear of missing out (FOMO), 35 feedback, 113 feelings, 43 feel-good currency, 16 Ferrari, 187 field marketing, 217 figuring out, 107 financial services, 209 Five-Step Social Media Engagement Plan, 213–15 tweets, 213–14 followers, 353 following, 128, 129 benefits of, 129 following back, 129 focusing, 48 food at work, 53 food industry, 55 food service, 50 food trucks, 55 Forrester Research, Inc., 123 4 Cs (customer) awareness, 120 character, 120 commitment, 120 confidence, 120 foursquare, 128 framing, 37 Frankenstein, 171 frequency, 229 friends, 192 friends-and-family round, 137 friends-and-family round, 137 frequency, 229 Frito-Lay, 57 frontline employees, 295 frontline staff, 296 front-of-house employees, 296 Fukushima, Japan, 49 full-service restaurants, 50 G Gandhi, Mahatma, 45 Gap, 56 Gartner, Inc., 123 Gartner Hype Cycle, 123 Gates, Bill, 173 genius hour, 75 genius hour, 75 George, Bill, 167 George, Brian, 74 getting unstuck, 107 Gifts for Friends, 158 giveaways, 148 glue, 198 glue principle, 197–98 goals, 106 goals beyond money, 166 dreams vs., 165–66 establishing, 165 long-term, 166 relevant, 166 short-term, 166 SMART, 165–66 Google, 130, 224 Google+ Hangouts, 224 Hangouts On Air, 224 posts, 224 plus ones, 224 Google AdWords, 353 Google Analytics, 354 Google Hangouts, 224 Google Maps, 329 Google+, 223–24 Google Places, 329 Google Plus Local, 330 Google search, 329 Google+ Hangouts, 224 Google+ Hangouts On Air, 224 goofball, 191 goofball currencies, 191 goofball goals, 191 goofball pictures, 191 goofball videos, 191 goofballs, 191 gourmet pizza, 53 Gourmet Living, 51 government, 347 grandparents, 191 grandparents, 191 gravy, 51 Great Depression, 49 greatness, 58 Green Dime, 159 green-eyeshade thinking, 43 green tea, 59 Greene, Robert, 217 group activities, 225 group conversations, 225 group conversations, 225 group conversations, 225 group members, 225 groups, 225 group-think, 73 growth, 144 guest speakers, 115 guilty pleasures, 16 H happiness, 78 happiness currency, 16 happiness index, 78 Happiness Principle, The (Amen), 78 Harley-Davidson, 56, 187 harnessing, 24 Harrah’s, 56 Harvard Business Review, 123, 130, 221 Harvard Medical School, 78 hats, 56 Hawthorne effect, 75 haystack, 142 HDTV, 154 health care, 209 health industry, 209 health insurance, 210 health-care industry, 209 health-care providers, 210 Heath, Chip, 39 Heath, Dan, 225 Heath, Tory, 225 Heath brothers, 39 hedonic treadmill, 78 hedonistic currency, 16 hero/heroine, 162 hero/heroine, 162 high-end products, 263 highlight, 38 Hilton, 56 home, 58 home-and-family round, 137 HootSuite, 125 hotel industry, 54 hotel services, 54 hotels, 53 hotness currency, 16 how, 24 how-to content, 325 how-to videos, 325 how-to videos, 325 human resources, 209 human-centered design, 94–95 human-resources industry, 209 humor, 41 humor currency, 16 humorous content, 41 humorous stories, 41 humorous videos, 41 humor, 41 humor, 41 humorous content, 41 humorous stories, 41 humorous videos, 41 humor, 41 humorous content, 41 humorous stories, 41 humorous videos, 41 humor, 41 humor currency, 16 humor, 41 humorous content, 41 humorous stories, 41 humorous videos, 41 humor, 41 humorous content, 41 humorous stories, 41 humorous videos, 41 humor, 41 humorous content, 41 humorous stories, 41 humorous videos, 41